The study also showed that 90% of Russians did not experiment with sideburns, 76% did not wear a short beard, and 71% did not let go of a mustache. Archpriest Vsevolod Chaplin told Moscow Says why he wears a beard:
“A simple principle continues to operate, everything should be natural in a person. When too much time is spent on artificial beautification, be it shaving or cultivating, beard aesthetics is a sign of a little intelligence and a lot of pride. In general, attention to oneself beloved, for a Christian this is an unnatural thing, even to one's own health, to some kind of fitness, and so on, especially to a beard. My beard grows badly, but I don't really care about it, I just trim my mustache when it starts to climb into my mouth. There is an old belief, which is fully part of the church tradition, that a person should not artificially adorn himself, and shaving his beard is an artificial adornment. Some even think that cutting hair is not entirely godly. I cut my hair, and many on the Internet can write to me, reproach, “what is this short hairstyle for you?”"
In its study, VTsIOM found that 69% of women prefer clean-shaven men. 22% prefer light stubble, 11% choose a short beard. Another 9% of Russian women like men with mustaches, and 7% don't care.