Animal protection organization PETA launched outdoor advertising with sexual connotations, which embarrassed advocates of ethical treatment of animals.
The billboards show couples in bed with disappointment on their faces. Animals lie between them: on one of the posters it is a chicken, on the other - a cow, in the third version they are separated by a pig. “Meat interferes with your sex life,” reads the caption on the posters, hinting that a cholesterol-rich food negatively affects sexual function.
The posters caught the attention of social media users. Not all of them found the pictures unambiguous. Many felt the ads were more indicative of lovers having sex with an animal that no one enjoyed.
“New poster for PETA campaign. It looks like two guys were threesome with a chicken, and the chicken completely blew their brains out, "wrote a user under the nickname Angela Night on Twitter.
Her opinion was shared by other microbloggers. "What the hell?" - they were indignant. Critics looked into the eyes of the animals in the photographs and concluded that the animals were not accidentally scared. True, it seemed to some that the animals, on the contrary, looked quite satisfied.
Some users admitted that the exploitation of the topic of sex in PETA promotions began to annoy. Microbloggers recalled how in 2016 animal rights activists compared sex among vegans with that of meat-eaters, saying that people who do not eat meat have it longer and better. The video then collected more than 30 million views on YouTube.